Mills Publishing Inc. handles the production of 17 distinct arts programs, each one more culturally relevant than the last. Take a moment to explore advertising opportunities in each of them—you’re sure to find something that will elevate your brand!
Demographic Highlights
Readership
Our performing arts playbills reach an audience of approximately 1,000,000+ readers annually.
Affluent
Over 50% of patrons are employed in either professional or managerial positions.
Higher Education
On average, 75% of audience members have a college education or greater
Disposable Income
Audience members have an average household income of $135,000+.
Step into the Spotlight!
We provide playbills for the most respected arts organizations in Utah. Our publications allow your business to connect with a sophisticated, captive audience that returns and grows every season. Luxury brand advertising and other unique packages are available to maximize your budget across multiple publications, giving you the greatest reach for your dollar.
Mobile-friendly Digital Publications
Our new mobile-friendly digital playbills give our clients a fast and easy reading experience on their mobile or tablet devices.
Ballet West
With over 100,000 playbills published every season, Ballet West ranks among the top professional ballet companies in North America. Every year, The Nutcracker returns to wow the crowds. Invest in an upscale audience that enjoys exceptional artistry, beauty, and elegance.
Broadway at the Eccles
Broadway at the Eccles boasts our highest numbers every season by bringing in the newest hits. In 2019 alone, 220,000 playbills were distributed to dedicated season ticket holders. Take advantage of this broad and ever-growing market to elevate your brand.
Broadway in Boise
Broadway isn’t just for New York—you’ll find it in Boise, Idaho too! Every year, audiences return to the Morrison Center for thrills, laughs, and music of all kinds. Place an ad in these programs to reach a devoted audience every season.
Deer Valley® Music Festival
It only comes once a year, but it’s the perfect way to reach a diverse, accomplished audience in a spectacular setting! The Deer Valley Music Festival provides an advertising opportunity unlike any other, captivating crowds with a litany of outstanding musical performers with the Utah Symphony orchestra.
Grand Theatre
For smaller budgets, the Grand Theatre programs are the way to go. A lower headcount doesn’t mean lower quality—the schedule here caters to a fun-loving, community-driven audience.
Kurt Bestor
This annual event is the perfect way to reach that holiday crowd. Time and time again, Kurt Bestor pulls through with some of the finest Christmas music to grace the stage. Advertisers will be exposed to an exclusive audience during the peak of the Holiday season.
Odyssey Dance Theatre
Odyssey Dance Theatre offers a unique advertising opportunity through its dance programs. Every year, Thriller returns to rave reviews, providing you a chance to reach a high-grade, dedicated audience during the fall season.
Onstage Ogden
Classical music and dance have never looked so fresh. The Onstage Ogden playbill provides a prime advertising opportunity to reach a classy demographic that appreciates the finer things in life.
Pioneer Theatre Company
As one of Utah’s oldest theatres, Pioneer Theatre Company is known for its combination of classics and premiere shows. Since it’s located on the University of Utah’s campus, their audience has their fair share of great thinkers, including faculty, healthcare workers, researchers, and more.
Salt Lake Acting Company
Support a local theatre and, in return, receive exposure to a developing community. Salt Lake Acting Company boasts five to seven regional/world premieres every season, and is the perfect place to advertise if you want to be a part of liberal and highly-educated audience.
Tuacahn Amphitheatre
One of Utah’s most popular theatres, Tuacahn returns every year to celebrate the best of musical productions. To place an ad in Tuacahn programs is to expose your brand to a high-quality family market.
Utah Arts Festival
This annual event is the perfect way to reach an even broader audience. Every year, the Utah Arts Festival brings new innovations to visual art, music, film, dance, and more. An ad in this program is an ad exposed to local culture, accompanied by visitors from across the country.
Utah Festival Opera
An intimate yet grand opportunity awaits. Those who wish to reach serious opera aficionados attending one of Utah's crown jewel summer-stock theaters will want to look into the Utah Festival Opera.
Utah Opera
A unique advertising opportunity awaits those who select Utah Opera playbills. Your brand will be exposed to an audience that enjoys an affluent lifestyle, as well as the finest products and services.
UtahPresents
Want to advertise beyond the theatre? The programs we publish for UtahPresents are those of dance, comedy, music, oratory, and other cultural performances. Reach a politically active audience that seeks enlightenment through the arts.
Utah Shakespeare Festival
The Shakespeare Festival brings together a regional, educated audience and performers from around the world. This playbill is a true keepsake—ensuring that your ad will live on beyond the stage.
Utah Symphony
Advertising in the Utah Symphony program provides a unique opportunity—one that exposes your product to a high-profile audience devoted to a wide range of classical musical entertainment.
