We provide advertising opportunities for businesses and marketing professionals through the medium of performing arts playbills, professional journals and periodicals throughout Utah.
Thank You for Considering the Significance of Playbill Advertising.
- Playbills have a brand recall rate of 88% (OOH), which is remarkably higher than that of most advertising channels.
- Consumers who have a positive experience with your brand will likely recommend your product or services to their family and friends.
- Local performing arts playbills elevate your brand strength and contribute to brand loyalty and equity in the community.
- Over one million patrons attend performing arts events in Utah annually.
- The performing arts audience is an excellent group with above-average net worth, disposable income, and higher education.
- Great interest can be generated by an ad when relaxed, entertained people look through a program without the distractions of home or office. The arts environment allows patrons to focus on the playbill in hand.
Playbill Advertising Offers a Unique and Impactful Way to Reach a Targeted Audience.
Here is why it is considered important:
1. TARGETED REACH TO ENGAGED AUDIENCES
- Reaching theatre enthusiasts: Playbills are distributed to theatregoers, offering a direct avenue to reach an audience already interested in the arts and with a demonstrated willingness to spend on experiences and entertainment.
- Captive audience: Unlike many advertising mediums, theatre audiences are often in a focused state, reviewing the playbill before and during a show, making them more receptive to advertising messages.
- Demographically desirable audience: Broadway audiences, for example, tend to have high average household incomes and strong educational backgrounds, according to the Broadway League. This makes them an attractive demographic for advertisers targeting affluent consumers.
- Local audience engagement: Playbills often serve local theaters, providing an opportunity for local businesses to connect with community members who are actively supporting local arts organizations.
2. CREATES A LASTING IMPRESSION
- Souvenir value: Many theatregoers keep playbills as souvenirs, meaning advertisements continue to be seen and remembered long after the show ends.
- Repeated exposure: Playbill ads can be seen multiple times if a theatregoer revisits the playbill or attends multiple shows at the same venue.
3. BENEFITS BEYOND DIRECT SALES
- Supporting the arts: Advertising in playbills demonstrates a company’s commitment to supporting the performing arts and the local community.
- Brand association: Placing ads in playbills can help companies align themselves with the prestige and cultural value of the performing arts, potentially enhancing their brand image.
4. OFFERS A UNIQUE ADVERTISING ENVIRONMENT
- Reduced clutter: Compared to other advertising platforms, playbills can offer a less cluttered environment, potentially making ads more noticeable.
- High-quality visuals: Playbill ads allow for high-resolution graphics and design, creating an engaging visual experience.
