Explore Playbill Opportunities

Ballet West
photo credit: Ballet West Artists in Paquita, photo by Luke Isley.

Ballet West has long been the pride of Utah when it comes to the art of dance. Led by Artistic Director Adam Sklute, Ballet West is recognized as one of the top ballet companies in the United States. People throughout the greater Salt Lake area attend season performances. Core demographics for the regular season reach an upscale, 40+ market, skewed to 60% females. The annual Nutcracker performances cater to a decidedly upscale family demographic.

Playbill Circulation: 97,500

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Broadway in Boise
season banner for Broadway in Boise's Season

Over the past 15 years, the Broadway in Boise season features new touring Broadway shows and revivals direct from New York City stages. The season showcases the most current Tony® Award winning performances along with returning blockbuster events and time-honored classics to all ages. Subscribers are offered about four shows each season with the option to purchase “add on” shows. Produced by MagicSpace Entertainment, shows are presented at the Morrison Center in Boise. The majority of the audience is upscale in terms of education and income.

Season Circulation: 60,000

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Broadway in Utah
season banner for Broadway in Boise's Season

Over the past 30 years, the Broadway in Utah season features new touring Broadway shows and revivals direct from New York City stages. The season showcases the most current Tony® Award winning performances along with returning blockbuster events and time-honored classics to all ages. Subscribers are offered about six shows each season with the option to purchase “add on” shows. Produced by MagicSpace Entertainment and sponsored by Zions Bank, shows are presented in Salt Lake City at the Capitol Theatre, Kingsbury Hall, and Abravanel Hall. The majority of the audience is upscale in terms of education and income.

Season Circulation: 128,000

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BYU Performing Arts

Brigham Young University’s College of Fine Arts and Communications is presented on the campus in the Harris Fine Arts Center. The BYU Performing Arts presents plays, musicals, concerts, reviews, ballets and the world-champion Ballroom Dance Company, to only name a few. The Department is known for their exquisite performing arts productions with over 15 talented groups gracing the stage. 10-15 productions each year reach a particular yet satisfying mixed audience of students, faculty and alumni. In addition, audiences from Utah Valley and Southern Utah also attend.

Season Circulation: 63,000

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Grand Theatre

The first Grand Theatre production ran in 1989, and has been going strong ever since. Run by Salt Lake Community College, the Grand Theatre produces four-five small-scale productions each season. The Theatre presents many Tony Award® winning plays and time tested crowd pleasers for a loyal audience. Because of its connections to historic South High School, the Grand Theatre reaches an audience of alumni, graduates and students of both South High School and Salt Lake Community College.

Season Circulation: 20,000

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Utah Presents

For the curious who want to experience artistic creativity pushed beyond the stage, UtahPresents ignites dialogue, explores issues and ideas, catalyzes innovation, and connects us. Formerly known as Kingsbury Hall Presents, the UtahPresents performing arts season is expanding beyond the boundaries of the Kingsbury Hall stage into other venues and spaces on campus and in the community. This evolution and expansion will infuse the campus and community with unique arts experiences through both live performances and community engagement activities. UtahPresents’ demographic includes University students, faculty and alumni, and community members.

Circulation: 40,000

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Kurt Bestor Christmas

Featuring as many as 45 musicians on stage, sophisticated sound and lights, and special guests, Kurt Bestor’s Christmas Concerts are a visual delight for Utah and regional audiences. Combined with his warm storytelling and humor, he creates an intimate rapport with concertgoers that set it apart from any other seasonal show. The concerts are attended by an upscale demographic during mid-December.

Circulation: 14,000

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Odyssey Dance Theatre

Odyssey Dance Theatre, founded in 1994 by former Ballet West Principal Derryl Yeager, provides quality entertainment and artistic excellence as a professional dance company. ODT makes theatrical dance more accessible by utilizing current social themes and music, as well as creating and re-creating classical and full-length works. The Company presents the popular Thriller production every season to a loyal following of students, parents and subscribers. The audience is upwardly mobile. Performances are held at Kingsbury Hall.

Season Circulation: 25,000

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Ogden Symphony Ballet Association

From humble beginnings over 65 years ago the Ogden Symphony Ballet Association has presented concerts from the Utah Symphony, Ballet West, and BYU Performing Arts Department in their presenting season. Audiences are thrilled by a selection of exciting works offered by the organizations above. All performances are held at the Val A. Browning Center for the Performing Arts at Weber State University. The upscale patrons come primarily from Weber County, and also Davis, Morgan and Box Elder Counties.

Season Circulation: 13,100

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Pioneer Theatre Company
photo credit: The cast of Les Misérables, Pioneer Theatre Company, 2013. Photo by Alex Weisman.

Salt Lake’s major regional theatre is a fully professional theatre in-residence at the University of Utah. The Pioneer Theatre Company produces a seven-play season running September through May, including a mixture of classics, large-scale musicals and contemporary dramas and comedies. Over the past ten years the theatre has developed a reputation for Broadway-quality productions, including mounting Utah premieres as well as regional theatre premieres. The audience is upscale in terms of education and income.

Season Circulation: 120,000

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Ririe-Woodbury Dance Company

Founded in 1964 by Shirley Ririe and Joan Woodbury, Ririe-Woodbury Dance Company offers world-class contemporary dance performances in Salt Lake City. Now under the Artistic Direction of Daniel Charron, Ririe-Woodbury continues to further contemporary dance as an accessible and valued art form by raising the standards, deepening the understanding and promoting personal connections with contemporary dance. Performances are held at the Rose Wagner Performing Arts Center.

Season Circulation: 5,000

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Salt Lake Acting Company

Begun in 1969 in a Unitarian church, the Salt Lake Acting Company is now Utah’s premiere theatre for contemporary American plays. In the nearly 45 years since its beginning, SLAC has produced and presented over 200 Regional Premieres of Pulitzer Prize and Tony Award-winning playwrights, and has especially focused on developing and producing new, thought-provoking plays. It averages five-seven shows per season, including the annual production of the bold Saturday’s Voyeur. SLAC caters to a broadminded, upscale demographic.

Circulation 35,000 to 40,000

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Salt Lake International Jazz Festival

The Salt Lake International Jazz Festival has become one of the top jazz destinations in the country, attracting diverse visitors from all over Utah and the world. The three-day event is attended by thousands who enjoy great food, friends and of course, music. Celebrating its 14th year, the 2014 Festival will be held at the Gallivan Center in downtown Salt Lake City. Free Festival Clinics and Master Classes for all ages will also be offered. Audiences are college educated, married, middle to upper income with an average age 42.

Circulation: 20,000

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Tuacahn Ampitheater

One of the gems of Utah, the Tuacahn Amphitheatre is a grand arts and education facility known for its spectacular outdoor amphitheater surrounded by 1,500 feet of red rock cliffs. A typical season is comprised of three-four plays or musicals during the spring and fall concert series, featuring many popular Disney’s favorites. Tuacahn attracts a broad range of ages. 55% percent of the audience attendees are from Utah’s Wasatch Front, 25% percent come from Nevada and surrounding states, and 15% percent are from Southern Utah.

Season Circulation: 218,000

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Utah Arts Festival

The Utah Arts Festival was humbly founded on Main Street in downtown Salt Lake City in 1977. Now presented at Library Square, the Festival has grown to become Utah’s largest outdoor multidisciplinary celebration of the arts, attracting tens of thousands each year. There is entertainment, performances and demonstrations from diverse artists. Attendees are mostly female between 18 and 40 years of age, living east of I-15, with an average household income of $100,000.

Circulation 25,000

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Utah Festival Opera

The Utah Festival Opera was founded in 1993 by Michael Ballam, still leading many of the productions, and is presented in the historic Ellen Eccles Theatre in Logan. The establishment has been presenting plays, musicals and operas and houses several education programs for children interested in become involved in the performing arts. With four-six productions a season, the Utah Festival Opera attracts an upscale and educated mature audience from Utah’s Wasatch Front, Cache Valley, Idaho, as well as students, faculty, and alumni of Utah State University.

Season Circulation: 25,000

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Utah Shakespeare Festival

The Utah Shakespeare Festival was founded by Fred C. Adams in 1961 and is one of the largest Shakespeare Festivals in the country. The Festival presents classic and contemporary plays in repertory, with Shakespeare at its heart. Performances are live at the Randall L. Jones and Adams Theatres. The Festival offers summer and fall seasons with an average of ten plays per season, which attract a well-educated upscale audience. 60% attend from Utah, 24% come from Nevada and from 16% from other states and countries.

Circulation: 130,000

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Utah Symphony

Founded in 1940, Utah Symphony is one of America’s major symphony orchestras and is internationally recognized. In 2002, Utah Symphony joined forces with Utah Opera to support similar visions. The orchestra has 85 full-time professional musicians and performs over 175 concerts each season, including Deer Valley Music Festival. Music Director, Thierry Fischer is enthralling audiences with his vibrancy, commitment and energy. The core audience (varies by series and location) is 47+, college educated, income 75k+, and a high net worth (9.4% 2M+). Performances are presented at Abravanel Hall, Deer Valley Resort and St. Mary’s Church.

Season Circulation: 107,000

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Utah Opera

Since 1978, Utah Opera has entertained a growing audience from the intermountain area. In 2002, Utah Opera joined forces with Utah Symphony and share a similar vision. Utah Opera’s Artistic Director, Christopher Mc Beth, produces opera with distinction and fresh vibrancy. Mr. McBeth is committed to producing the classics, as well as bringing new works for dedicated opera-goers, and newer patrons. The core audience is 47+, college educated, income 75k+, and a high net worth (9.4% 2M+). Performances are presented at the Janet Quinney Lawson Capitol Theatre.

Season Circulation: 36,000

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